Net More Listing Frequently Asked Q & A's
Q: Why should we list our home for sale with you? Our goal is to get our sellers the most money, in the shortest amount of time, with the fewest hassles.
If You Choose Our Net More Listing Home Marketing system it will offer benefits that the ordinary agent does not. Our program offers flexible commissions to put more money in your pocket, a client reward program when both buying and selling that actually rebates cash back to you, a cancel anytime policy, and the right to sell your home yourself and pay us nothing. Additionally, our average time to sell a home is over 2 times as fast as an ordinary agent.
Let's examine one of our program benefits; we allow you to cancel the listing at anytime. Most agents will not give the consumer this right. You might ask yourself why agents need to "lock you up" for four to six months. Why would they be afraid to give you the right to cancel? Our philosophy is that we would rather strive to earn your business every day. We are confident that we can provide a superior level of service and care. If we don't, we don't deserve your business. It is that simple.
Q: Why list my home with Matt? Sellers don’t need an agent just to sell their house. They need an agent to sell their house for more! The fact of the matter is we can sell your home for top market value. We have the track record we do because we are experts at pricing the property (using a specific supply-demand analysis prior to even looking for “comps”) and experts at creating the greatest amount of exposure for your property.
Even at contract presentation, we do not follow the pack. We do not permit other agents to pressure you into a rash decision. The contract will be presented to you by us alone. This specific action (especially when there are multiple offers) gets significantly more dollars for our sellers. It is very difficult for a seller not to transmit emotions and reactions to another agent. That can cost a seller money.
Sadly, there are many agents who need the deal (sometimes more than you do). The weakest negotiator in any transaction is the one who has to have the deal. We are in the fortunate position of having enough clients that any one deal won’t make us or break us. Therefore the negotiations are really about getting you the most money for your home. Period. If the offer doesn’t make sense, you can count on us to tell you so.
In addition to these points above, the system offers a sliding scale commission along with a Client Reward Program, our fees in many cases are even less than the limited service broker.
Q: Why do you sell so many homes? Every field has people who, through their drive and passion, manage to excel. Due to our extensive campaigns, more buyers and sellers are more familiar with us. Additionally, experience, product knowledge, doing the little things right, effective marketing programs, and our skilled team all add up to positive results.
Q: Why do your homes sell so fast? Do you price them too low? Absolutely not. Most of our listings sell at full price. We make it our business to know the market, so we can ensure we get the highest possible price for our sellers. Our homes typically sell two times faster than the average agent because of the effective marketing we do. We accomplish this by first doing a supply/demand analysis in the immediate area for any home we consider marketing. All agents have access to the same market information. It is the evaluation of what that information means to the marketing of a home that matters. X-rays mean nothing until they are evaluated by a competent doctor. Similarly, knowing what the market is doing in any area affects both the marketing time and value. Factors like area, demand, condition, pricing, accessibility, and agent choice all affect a home's time on market.
Q: Tell me about your marketing plan. The exposure your home gets while listed with us is second to none. Most agents in Southern California won’t advertise their homes. They usually have a 3 point marketing plan. 1) They put a sign in your yard. 2) They put your home on the MLS .... and 3) They cross their fingers and hope it sells. We feel that our 89 Point Marketing Plan is the most aggressive in the business. Our prominent ads create a high volume of contact both from buyers and sellers. Additionally, our signs throughout Southern California connect us with buyers in all price ranges and areas. Our ads and signs often reference our nonbranded websites, resulting in additional exposure and direct contact. Here buyers can view our "featured homes" in addition to shopping the broader market. Our presence on all the major home search websites & Social Media insures maximum property exposure to buyers throughout the country as well as ultra targetted cities and neighborhoods. Even small details, such as smart phone applications with multiple digital photos of homes, increase the attention we attract to our homes. Additionally, we do mailings to past and potential clients. Another important link is our marketing to the agent community. Remember there are over 26,000 agents that we want to think of us first when preparing to show properties to their buyers. And don't forget our Local Community Exposure.
Q: If we list with you, will my home be on the internet? Absolutely! Your home will be searchable on all the major home search websites, including those with mobile smart phone technology. All of our yard signs, as well as our Social media, TV and radio ads prominently feature our website address. Our media promotion drives thousands of buyers to view homes on our branded and unbranded websites. Your home will also be prominently featured on Realtor.com the number one real estate website in the world, as well as Google, Yahoo, AOL.com, MSN.com, Trulia, Redfin, Zillow and over 140 others. According to the National Association of Realtors Profile of Home Buyers and Sellers, over 80% of home buyers used the internet when starting their home search process.
Q: If we list with you, will we be on the Multiple Listing Service (MLS)? Again, absolutely! Any agent who does not place your home on MLS is doing you a huge disservice. With over 26,000 agents in Southern California, it is important to tap into that agent base of qualified buyers. Also, if you are not on the MLS you cannot appear on Realtor.com, the number one real estate site on the internet.
Q: Why should I use a team vs. a single agent? Because times have changed. No one agent can be everywhere at the same time. Let's suppose an agent has a relocation buyer in town. For three or four days they have to be with just that one buyer, a dream scenario for the agent, but not so for you. They are unavailable to show your home, they are unavailable to get feedback on showings, they are unavailable to negotiate contracts or inspection reports, and so on. Also, most agents are either great at people skills or great at paperwork. Rarely will they excel at both. Unfortunately, today's real estate marketplace demands that the agent possess all of these skills.
Under a team scenario such as ours, we have specialists. We have a full-time Office Administrator along with a full time Transaction Managers to handle all the details of the transaction. Each is an expert at that specific job. Simply, we can and do provide a higher level of service to our clients than most agents can even conceive of providing. Imagine that you're a quarterback of a football team. Would you rather have 1 player on your team or the powerful front line to take care of your true real estate needs, like our team?
Q: Are all Berkshire Hathaway Home Services agents part of Matt's Service 1st Real Estate Group or the Net More Listing? No! Berkshire Hathaway Real Estate Services is the brokerage firm we work for. The Service 1st Real Estate Group is my personal TEAM! With Multiple local branch offices Throughout California. To receive the benefits of our experience and program, you need to contact the Matt Ponce directly at 562-762-8450
Q: Shouldn’t I pick an “area specialist” to sell my home? There are agents who focus primarily in one geographic area or neighborhood. But buyers come from all Southern California and country, not just from that small neighborhood. So an area specialist usually really means "listing agent" in the area. Many years ago the real estate business was successfully composed of lots of small "boutique" offices - where companies did specialize in a certain area or part of town. Agents used to carry around a hard copy printout multi page book when showing property. It was often outdated and one had to keep track of specific areas within a neighborhood with a check off list. But Ipads, computers, the Internet, and Smart Phones have changed that aspect of the real estate business. Now the important points in selecting an agent are experience, track record, marketing skills and exposure to the local and global markets.
Q: Once I have reviewed your Net More Listing package, then what? Contact our office directly by calling 562-762-8450, and we will set up an appointment to meet with you directly. We will tour the home, go over recent market activity in your area to educate you on values, and make recommendations for maximizing your profit and increasing your speed of sale.
Q: How long does it take to get my home on the market? Once we have a signed listing agreement and a spare key, we can have your home on the market within 24 hours. However, it usually takes a day or two for the sign company to professionally install the sign.
Q: Can I save more money if I buy and sell through you? Absolutely! If you are selling more than one house or plan to both sell and buy (new or resale) ask for a copy of our Client Rewards Program. We will mail or email it to you immediately! You can also chose to use our Net More Listing Option at signing, you will have the option of a sliding commission scale.
Q: Do I need an appraisal? In most cases, it is not necessary to get an appraisal prior to sale. There are three different types of appraisals: FHA, VA, and conventional. Currently, the most common appraisals are FHA or conventional appraisals. Once your home is under contract, the lender for the buyer will determine what appraiser they will allow to do the appraisal. A current appraisal can be unusable by the buyer's lender - even if it is the right "type" of appraisal - because the appraiser is not approved by the lender. Or if the seller orders a conventional appraisal, and the buyer is getting an FHA loan, here again the conventional appraisal is unusable. So ordering an appraisal prior to sale can end up being an unnecessary seller expense.
However, when a property is so unique that pricing can be difficult, an appraisal can guide sellers towards proper pricing. We say "guide" towards proper pricing, since we have seen many homes sell above as well below appraisal price. If you have a question on whether you should obtain an appraisal on your home, please feel free to contact us for counsel.
Q: How do you set the price for my home? We will meet with you to review a complete market analysis of your home, evaluate supply and demand for the area, and examine property condition. At that point, we can guide you to the correct range of pricing.
Q: There are a couple of people who are interested in buying my home. If they buy it, do I have to pay you a commission? If you choose to use our Net More Listing System option at signing, Absolutely not. There is no commission due for any buyer you find prior to buyer contract, while you have your home listed with us, as long as that buyer is not an Agent or working with an Agent or was found due to our marketing efforts. With most agents, if you have your home listed with them and find your own buyer, you owe them the full commission. How would you feel if this happened? With us, unless you want our assistance (using the Net More Listing Option at signing) there is no commission due if you find the buyer and choose not to use our services. Remember to ask to have it specified on the listing agreement When Listing Your Home with us if you want this option.
Q: I'm out of town. Can you handle the transaction for me or will I need to come back to town? We can take care of all the details from start to finish without you needing to come to town. We have handled sales with clients living out of state. We simply need a key, your fax number or email address to get started.
Q: I need to sell my home right away. Will you buy it? We offer, in addition to our traditional home selling service, a guarantee buyout program. If your property qualifies, we can purchase it and close it in less than 15 days. However, it is rarely in your best interest financially to select that path. We typically can obtain a much higher value for your home if we put it on the open market. So the guarantee buyout is really for people for whom time is more important than money. Just contact us and we will show you the best path for your particular circumstances.
Q: My home needs some repairs. Do you know any service people that can help? We have a number of service providers other clients have used and were highly reccomended to us. We are more than happy to forward the list to you.
Q: I don't have any money to fix up my home. Can you still sell it in its current condition? Absolutely! Just like any home, we will simply evaluate the condition issues, supply/demand in the neighborhood, and pricing relative to those factors.
Q: How long is your listing agreement for? For ease of paperwork, we typically use a four month period. But remember, unlike most agents, you are free to cancel anytime.
Q: I am currently listed with another agent and want to cancel. Can you get me out of my listing agreement with them? Unfortunately, if you signed a listing agreement with another agent, you are bound by that agreement. You certainly can approach the broker or agent to address your unresolved issues. Our "cancel anytime" policy towards listings does not give us the authority to cancel other agents listings.
Q: What if my plans change and I don't need to sell my house? If you choose our Net More Listing Option you may cancel your listing at anytime prior to buyer contract. There is no charge and no hard feelings.
Q: Will you be representing me or the buyer? We always represent the seller on any home we have listed for sale. The real question is whether we will be representing the buyer as well. In the event that we have a buyer for your home or another one of our Bershire Hathaway Home Services agents do, it would fall in the category of "Dual Agency". In that scenario, unless you have instructed us in writing otherwise, Berkshire Hathaway Real Estate Services would represent both parties.
Q: Will you make a flyer for my house? Yes. We prepare a high quality, multiple photo, full color flyer on your home. However, unlike most agents, we do not place flyers outside the home in a "take one" box. Statistically, flyers out front discourage buyers from calling. If we cannot directly speak to the buyer, it is nearly impossible to sell them your home. We always place the flyer inside the home to highlight the home's unique features and as a visual reminder for the buyers and buyer agents. We also have an option for a 800 number 24 hour recorded information line active night or day. That way, even if the buyer doesn’t leave a message using our after hours hotline, we can call them back next business day. Each time the 800 message line is called, it captures the callers phone number and contact information. That way we can get back to them and schedule a showing for your home.
Q: Can I have my sign as well as yours on the property?
The only marketing right you give up when you list with us is your own for sale sign. Having another sign, besides our Berkshire Hathaway Real Estate Services sign, could potentially interfere with agent showings. In order to comply with Realtor rules, we can only have one sign on the property.
Q: If I list with you, can I still run ads in the paper? Yes if you choose our Net More Listing System at signing. The ONLY marketing right you give up when you list with us is your personal yard sign. If you find a Buyer who is not an agent, and who isn't working with an agent, you have the option of calling and letting us know you've sold the property. We will then cancel the listing at no charge to you. Or, if you would like us to represent you in the sale, we will write the contract and handle all the various details to ensure a successful closing. You pay just 1%!
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